Special Show Sections

Maine Antique Digest Special Sections

Get extra mileage from your advertising dollars with a Special Section in M.A.D.

A dedicated pull-out section is especially useful to show promoters but can also be useful for auctioneers, group shops, or private dealers. These special sections are handy for readers to take with them to an event or keep for reference. They typically contain ads and promotional material for a particular event or purpose.

Some examples of special sections have included the

Antiques Week in New Hampshire (August 2011 issue)

American Art (December 2011 issue)

Adirondack Antiques Show & Sale (August 2011 issue)

29th Annual Maine Antiques Festival (August 2010 issue)

Special Section Format

Special sections are available in four-page increments and are printed in either full color or black-and-white and in the same size and format as the rest of the paper. The cover can be oriented vertically (full page) or horizontally (half page). A banner, created by M.A.D., is placed on all advertising pages to give the section a consistent look. Ads are sized slightly shorter than in the rest of the paper to accommodate the banner. See size charts below.

For advertisers participating in a special section

M.A.D. gives a 15% discount off regular ad prices to all advertisers who participate.

Each advertiser receives a complimentary copy of the paper.

For a special section sponsored by a show promoter covering a single event

You may send us publicity information and photos to be used as filler throughout the section.

The promoter supplies all exhibitor names, addresses, and e-mail addresses to M.A.D. (We do not share these names outside our office.) We then send a letter to your exhibitors along with the size chart and cost for either color or black-and-white (promoter’s choice). A reminder e-mail is sent 7-10 days before the advertising deadline.

Papers can be provided to hand out as free samples at your show. (We need the UPS address and the earliest date the papers can be delivered.)

The show is listed in M.A.D.’s print and on-line calendar, and the show and each advertiser are listed in the issue’s index of advertisers.

For ad designers

Refer to charts below for special section ad sizes. These differ from the dimensions for ads that run in the regular paper.

All grayscale and color images must be scanned at 300 dpi. Line art must be at 1200 dpi. All images should be sized to within 10% of the final size used in the layout.

All color images must be in CMYK (NOT RGB) color mode.

Convert the finished layout to “press-optimized” pdf format, version 1.3 (PDF/x-1a) compatible. Make sure to include all fonts when converting to pdf.

Call or email if you have any questions!

Dale Flagg, Advertising Manager, Maine Antique Digest
1-877-237-6623 or ads@maineantiquedigest.com

chart of ad sizes and prices

Prices reflect the 15% discount.

Show Sections (Color), chart of ad sizes & prices