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Purchase Story

Rockwell Study Brings $1.33 Million

M.A.D. staff | May 3rd, 2017

Norman Rockwell’s study for Triple Self-Portrait, an oil study for the artist’s self-described 1960 Saturday Evening Post “masterpiece,” sold with buyer’s premium for $1,332,500, a new world record for an oil study by the artist, on May 3 during Heritage Auctions’ American art auction in Dallas. The buyer was a private collector.


Sold for $1,332,500. Photo courtesy Heritage Auctions.

It’s a big price for a small oil on photographic paper laid on panel, measuring 11½" x 9½".

The study was consigned by a private collector in Georgia. The study had been exhibited in 2011 at the Visual Arts Center of Northwest Florida in Panama City. The study has an inscription that reads “My best / to Henry Strawn / Cordially Norman Rockwell.”

“It’s the one Rockwell—a self-portrait—that everybody relates to Norman Rockwell. He’s looking at pictures of Picasso, Rembrandt, and himself. It’s an iconic image,” said Judy Goffman Cutler of the National Museum of American Illustration in Newport, Rhode Island.

The original Triple Self-Portrait is in the Norman Rockwell Museum in Stockbridge, Massachusetts.

Heritage’s sale brought in $4.5 million and had a 96% sell-through rate.


Originally published in the June 2017 issue of Maine Antique Digest. © 2017 Maine Antique Digest

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