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(The Art of Marketing)

Something Old, Something New--Something Hot
by David Vazdauskas

by David Vazdauskas Helena Christensen is a supermodel. A cover-of-Vogue supermodel. For models like Christensen, opportunities abound. Open a restaurant? Always a possibility. A perfume line? Wouldn't be a problem. Movies? Perhaps. But this particular model chose another enterprise. Helena Christensen opened a boutique-with antiques. Of course, it's not an ... (Read More)

(The Art of Marketing)

In Search of the Polyhistor
by David Vazdauskas

by David Vazdauskas The world of enthusiasts who proudly proclaim "antiques are my life" is surely shrinking. In fact, the single-minded enthusiast in any field is rapidly becoming a rare breed indeed. Not long ago, it wasn't uncommon to meet people who genuinely defined themselves by a single passion: the ... (Read More)

(The Art of Marketing)

The Summer Smalls Variety Pack
by David Vazdauskas

The Summer Smalls Variety Pack by David Vazdauskas Summer is a time for lightness. A time for Judith Krantz instead of Leo Tolstoy, for Vinho Verde over Châteauneuf-du-Pape, for Shakira rather than Bono. After the long discourse on polyhistors in my May column, I thought this would be the perfect time ... (Read More)

(The Art of Marketing)

Gullible Travels
by David Vazdauskas

by David Vazdauskas In the August issue of M.A.D., a show manager wrote an impassioned letter about fraud in the antiques trade. She suggested a number of ways to tackle the issue, including a plea to "expose" the fraud crisis on Oprah. Here's a thought that will make antifraud crusaders ... (Read More)

(The Art of Marketing)

No Antiques 2.0 Strategy Yet? Good Thing
by David Vazdauskas

by David Vazdauskas Give credit to the Internet hype mavens for branding their new revolution "Web 2.0" and for browbeating any industry on the planet not embracing its creed. But the antiques trade, never one to jump on the technology bandwagon with undue haste, seems to be ignoring this new ... (Read More)

(The Art of Marketing)

The Wisdom of a Cobbler's Son
by David Vazdauskas

by David Vazdauskas Every so often there are people who touched our lives in one way or another many years ago whose wisdom stays with us. The wisdom of one such man continues to stay relevant in the marketing world in which I live. His lessons may never have been intended ... (Read More)

(The Art of Marketing)

Marketing Movements: The Guide
by David Vazdauskas

by David Vazdauskas In the four-year history of this column it had never occurred to me to take its title literally; that is, to look at marketing not as an art but rather as art. More precisely, to try to think of marketing strategies as movements in the same way that ... (Read More)

(Show)

Blue Ribbon Show: Right Day, Right Weather, Not Enough Visitors
by David Hewett

Contoocook, New HampshireBlue Ribbon Show: Right Day, Right Weather, Not Enough Visitorsby David HewettOn Saturday, June 2, the third annual Blue Ribbon Antique Show was held at the Hopkinton State Fairgrounds in Contoocook, New Hampshire. It appeared to the participating dealers, members of the New Hampshire Antiques Dealers Association, that ... (Read More)
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