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(The Art of Marketing)

Your Community or Mine?
by David Vazdauskas

by David Vazdauskas Going downtown? A couple generations ago, cities were the place to be—to live, to work, and maybe even to make your fortune. City neighborhoods and Main Streets were the social and commercial heart of America, back in the days when barbershops were chat rooms and Spam lurked ... (Read More)

(The Art of Marketing)

No Laughing Matter, but We Can Still Hope
by David Vazdauskas

by David Vazdauskas A couple of weeks ago I woke up to a beautiful midsummer's morning. The birds whistled Puccini arias; the morning sun glistened off the dew-moistened John Deere lawn tractor; and a cool breeze carried a hint of lilac into the house. Or maybe it was my wife's ... (Read More)

(The Art of Marketing)

It's Your Thing---Or Is It?
by David Vazdauskas

by David Vazdauskas What's the deal with all these things? Today you just acquired this thing, and tomorrow you hope to sell it—perhaps in your shop or even at a show. You might also place an ad with a picture of this thing, the name of your gallery, and your ... (Read More)

(The Art of Marketing)

Will Speculators Ruin the Party?
by David Vazdauskas

by David Vazdauskas Next to a 1635 tulip bulb and a 1999 dot-com stock certificate, Lemuel P. Wilmarth's attractive picture, Girl with Peaches, must look pretty darn good. As reported in the February M.A.D., the oil on canvas soared above Connecticut auctioneer Shannon's $25,000/35,000 estimate to reach a final hammer ... (Read More)

(The Art of Marketing)

If the Young Only Knew
by David Vazdauskas

by David Vazdauskas Sometimes people have strange thoughts. They steadfastly embrace an idea that you and I might think is absolutely loony. Over lunch not long ago, I was flipping through the New York Times when I came across a disturbing yet fascinating article about an affliction called body identity integrity disorder, ... (Read More)

(The Art of Marketing)

Taking It to the Streets
by David Vazdauskas

by David Vazdauskas In retrospect, the phenomenon was inevitable. What is the world’s most ubiquitous e-commerce brand to do when, after achieving ten years of surging sales and registering over 100 million members from Austin to Australia, it still wants to grow? Expand to China? Done that. Develop new product categories, ... (Read More)

(The Art of Marketing)

Who Loves You, Baby?
by David Vazdauskas

by David Vazdauskas "You enjoy the best in life for yourself," the letter told me. "And now you want the same for your children." Not too long ago we used to call that spoiling the kids, but in today’s world of infant haute couture, swaddling the little tyke in luxury has become ... (Read More)

(The Art of Marketing)

Go High, Go Low--or Else?
by David Vazdauskas

by David Vazdauskas Lately, when I think of the antiques trade, I think of airplanes. Well, not airplanes exactly, but the companies that fly them. A few are quite likely to disappear soon. Once big, flashy brands with swagger, these airlines will merge with other faded gems, or possibly just lock ... (Read More)

(The Art of Marketing)

The Big Bang and Channel Surfing
by David Vazdauskas

by David Vazdauskas While waiting in a checkout line at the supermarket one recent evening, I caught a glimpse of a fantastic headline coming from the direction of those aggressively displayed tabloids, cleverly displayed at eye level. "Martian Cells Could Have Reached Earth," the headline warned. On the same magazine was ... (Read More)

(The Art of Marketing)

Something Old, Something New--Something Hot
by David Vazdauskas

by David Vazdauskas Helena Christensen is a supermodel. A cover-of-Vogue supermodel. For models like Christensen, opportunities abound. Open a restaurant? Always a possibility. A perfume line? Wouldn't be a problem. Movies? Perhaps. But this particular model chose another enterprise. Helena Christensen opened a boutique-with antiques. Of course, it's not an ... (Read More)
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