Advertising

CURRENT ADVERTISING RATES
Prices in effect through the January 2014 issue

CIRCULATION INFORMATION

Contrary to its title, Maine Antique Digest is not just a New England publication. Demographics are available on request.

CLASSIFIED ADVERTISING RATES

Maine Antique Digest classified ads are $1.00 per word, $25.00 minimum charge. Photographs or line art with classifieds are $10 extra. Illustrations will not exceed 1½" in publication. All classified ads must be paid in advance; no discounts apply.

AD PLACEMENT

• Position is not guaranteed, with the exception of covers and centerspreads.
  
  
• Covers and centerspreads by reservation only.
  
  
• Show and auction ads are generally grouped together. All shows and auctions are listed on the calendar. The calendar is included on our Internet site at no extra charge, with dates, location, and contact information for each advertised event.

SPECIAL SECTIONS

Special pull-out sections are printed in either full color or black-and-white and in the same size and format as the rest of the paper. These are especially useful to show promoters but may also be useful for auctioneers, group shops, or private dealers. These special sections are available in increments of four pages and typically contain ads and promotional material for a particular event. For more information, click Special Sections or call the M.A.D. office.

INSERTS

Call for availability and pricing.

ANTIQUES TRADE DIRECTORY

M.A.D.’s annual Trade Directory is a comprehensive listing of dealers, auctioneers, show promoters, and service providers that is printed and bound separately and mailed as a supplement to the January issue. The directory includes listings ($55 each) as well as full-color display ads. Deadline for the 2014 Directory is September 13, 2013. Specifications and costs for Trade Directory ads.

DEADLINES

The deadline for black-and-white ads is the first Wednesday of each month. The deadline for color ads is one week earlier. Issues are mailed 10 days after the first Wednesday. M.A.D. deadlines are firm dates, and all material, including all ad copy and photographs, whether mailed or e-mailed, must be in our office by 5:00 p.m. on deadline day.

We strongly advise you to send electronic ads (e-mail or FTP) as early as possible. Our printing schedule does not permit us to hold space past 5:00 p.m. on deadlines. Please allow plenty of time for your ad material to reach us.

SENDING US YOUR AD

There is no charge for composing ads, including layout, typesetting, or scanning your photographs. If you send us a rough sketch of your ad, we’ll be glad to do the rest. Advertising copy is not accepted over the telephone.

What M.A.D. needs from you:

• Ad size, business name, billing address, and the issue(s) the ad should appear in.
  
  
• Ad copy, preferably typed or e-mailed.
  
  
• Digital images, shot at high resolution (a minimum 1600 x 1200 pixels) for the size needed in the ad. Images should be supplied at a minimum resolution of 200 dpi (dots per inch) for black and white and 300 dpi for color.
  
  
• Prints and hard copy logo art may be supplied in lieu of digital images. These will be scanned and returned to you.

If you create your own ad:

• Save your images at 200 dpi for grayscale or 300 dpi for color.
  
  
• For line art, such as logos, resolution should be at least 600 dpi.
  
  
• To ensure optimum clarity in printing, make sure photos are set to grayscale for black-and-white ads and CMYK for color ads (we do not use RGB for print ads).
  
  
• Proofread your ad carefully. With few exceptions, we cannot make changes to or correct your PDFs.
  
  
• We prefer that you send us the ad as a press-optimized PDF. Fonts and images must be embedded in the PDF. In lieu of a PDF, we will accept files in QuarkXPress 6.5 or lower, Adobe InDesign (PC or Mac), and Microsoft Publisher and convert them here to PDF. If the ad is done and sent in Quark XPress, Microsoft Publisher, or Microsoft Word, please send photo files separately. Compressed files (ZIP, SIT, and HQX) are acceptable. We will return disks, if requested.
  
  
• Files that can’t easily be e-mailed can be sent via FTP.
• FTP criteria:
  Host: ftp.maineantiquedigest.com
  User: ads@maineantiquedigest.com
  Password: mad-2013

PROOFS

Proofs are sent on request. If you require a proof for approval prior to publication, ad materials must be in our office one week before the Wednesday deadline.

INTERNET ADVERTISING

• M.A.D.’s Internet advertising is a quick, inexpensive way to deliver your ad in color to a global audience.
  
  
• Any ad running in the printed M.A.D. can run on the Web for $50 (includes up to 3 color pictures). If you don’t indicate which pictures should run, M.A.D. will choose three. Additional pictures can be included for $5 each (no discounts).
  
  
• Banner Ads are something new we are now offering. There are three different locations and sizes available and each spot will hold three to four rotating ads. The dimensions and monthly costs are as follows:

Block ad: 4.375" wide x 3.681" high (315 x 265 pixels): $350 per month

Half-Block ad: 4.375" wide x 1.736" high (315 x 125 pixels): $175 per month

Banner ad:  7.153" wide x 1.458" high (515 x 105 pixels): $175 per month

If you create your own banner ad to send us, it should be in jpeg, png, or gif format in RGB. We can create a banner ad for you if you send images and text.

• Dealer ads are posted to M.A.D.’s Web site the Sunday following print publication and stay up for one month. These ads include a single thumbnail image. For an additional $15 (total $65), the thumbnail can be upgraded to a multi-image thumbnail with up to ten different rotating images.
  
  
• Show and auction ads are posted to M.A.D.’s Web site as soon as they are processed and stay on the Web for one month, or until the next issue is published. Show and auction ads can be renewed with no text or photo changes until the event ends for $25 a month. Changes or additions to the ad will incur the standard $50 Internet advertising fee.
  
  
• Show and auction ads are linked to M.A.D.’s Internet calendar at no extra charge.
  
  
• Internet Ads Not Running in Print are $125 for the first month, $50 each additional month for the same ad with no changes. This includes 3 color pictures or graphics. For each additional picture, add $5.
  
  
• To place a Link on the M.A.D. Home Page to your Web site without a print or Internet ad costs $50 per month. For an additional $15 (total $65), links can have a multi-image thumbnail with up to ten different rotating images.
  
  
• Auction Catalogs, in some cases, can be posted. Call for details.

FOR MORE INFORMATION

Call toll free 1-877-237-6623 with your advertising questions or email ads@maineantiquedigest.com