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Advertising

 Download printable 2014 ad package (pdf)

Go to 2015 advertising information
(effective for issues for February 2015 through January 2016)

CURRENT ADVERTISING RATES
Prices in effect through the January 2015 issue

Ad Size 
See ad sizes
B&W
Basic Cost
B&W
With 10% Discount
Color
Basic Cost
Color
With 10% Discount
Front or Back Cover
By reservation only.

$1050.00

$945.00

 
$1450.00
 
$1305.00
Centerspreads
By reservation only.  

2100.00

1890.00

 
2800.00
 
2520.00
Full Page

960.00

864.00

 
1300.00
 
1170.00
3/4 Page

760.00

684.00

 
1050.00
 
945.00
2/3 Page

675.00

607.50

 
n/a
 
n/a
3/5 Page

580.00

522.00

 
n/a
 
n/a
1/2 Page Cover Color Section
n/a
n/a
1015.00
913.50
1/2 Page

490.00

441.00

 
710.00
 
639.00
2/5 Page

400.00

360.10

 
n/a
 
n/a
1/3 Page

335.00

301.50

 
n/a
 
n/a
1/4 Page

275.00

247.50

 
385.00
 
346.50
1/6 Page

 190.00

   171.00

 
n/a
 
n/a
1/8 Page

140.00

126.00

 
200.00
 
180.00
1/16 Page

105.00 

94.50

 
n/a
 
n/a
Per Column Inch

21.00

18.90

 
n/a
 
n/a
Classified per word (25-word minimum) 1.00 per word. No discounts.

Non-standard sizes: $21.00 per column inch, with a 2-column-inch minimum.

These ad prices are for the printed version of M.A.D. only. For information about ads on the Internet, please read the Internet section.

NOTE: Classified display and regular display rates are identical. All display advertisers will receive a checking copy of the issue as well as a tear sheet with the statement.

Internet ad based on print ad
 
$50.00
 
no discount
Internet ad without print ad
 
125.00
 
no discount

PAYMENTS/DISCOUNTS

Prepayment discounts:

  • All display advertisers are eligible for a 10% discount on ads that are prepaid or paid within 10 days of receipt of invoice.

  • First-time advertisers must send payment with the ad order. Of course, the 10% discount would apply.

  • An additional 10% discount is available to advertisers who run the same ad for 6 months with no changes, paid in advance.

  • Advertisers who spend over $20,000 annually are eligible for a volume discount. Please call for details.

  • Ads will not be accepted from those with delinquent accounts. A late payment charge of 1½% a month will be applied to bills that are unpaid 30 days after the billing.

  • We accept MasterCard, Visa, American Express, and Discover.

  • Canadian/foreign advertisers: Payment in U.S. funds only.

  • Advertising agencies: We no longer offer an agency discount.

CIRCULATION INFORMATION

Contrary to its title, Maine Antique Digest is not just a New England publication. Demographics are available on request.

CLASSIFIED ADVERTISING RATES

Maine Antique Digest classified ads are $1.00 per word, $25.00 minimum charge. Photographs or line art with classifieds are $10 extra. Illustrations will not exceed 1½" in publication. All classified ads must be paid in advance; no discounts apply.

AD PLACEMENT

  • Position is not guaranteed, with the exception of covers and centerspreads.

  • Covers and centerspreads by reservation only.

  • Show and auction ads are generally grouped together. All shows and auctions are listed on the calendar. The calendar is included on our Internet site at no extra charge, with dates, location, and contact information for each advertised event.

SPECIAL SECTIONS

Special pull-out sections are printed in either full color or black-and-white and in the same size and format as the rest of the paper. These are especially useful to show promoters but may also be useful for auctioneers, group shops, or private dealers. These special sections are available in increments of four pages and typically contain ads and promotional material for a particular event. For more information, click Special Sections or call the M.A.D. office.

INSERTS

Call for availability and pricing.

ANTIQUES TRADE DIRECTORY

M.A.D.’s annual Trade Directory is a comprehensive listing of dealers, auctioneers, show promoters, and service providers that is printed and bound separately and mailed as a supplement to the January issue. The Trade Directory is also posted for the year on M.A.D.’s Web site. The directory includes listings ($55 each) as well as full-color display ads. Deadline for the 2015 Directory is September 12, 2014. Specifications and costs for Trade Directory ads.

DEADLINES

The deadline for black-and-white ads is the first Wednesday of each month. The deadline for color ads is one week earlier. Issues are mailed 10 days after the first Wednesday. M.A.D. deadlines are firm dates, and all material, including all ad copy and photographs, whether mailed or e-mailed, must be in our office by 5:00 p.m. on deadline day.

We strongly advise you to send electronic ads (e-mail or FTP) as early as possible. Our printing schedule does not permit us to hold space past 5:00 p.m. on deadlines. Please allow plenty of time for your ad material to reach us.

2014 Deadlines
ISSUE B&W COLOR
February January 8 January 2
March February 5 January 29
April March 5 February 26
May April 2
March 26
June May 7 April 30
July June 4 May 28
August July 2 June 25
September August 6 July 30
October September 3 August 27
November October 1 September 24
December November 5 October 29
January 2015 December 3 November 26
February 2015 January 7, 2015 January 2, 2015
2015 Antiques Trade Directory (insert in Jan.’15 issue) September 12, 2014

 

SENDING US YOUR AD

There is no charge for composing ads, including layout, typesetting, or scanning your photographs. If you send us a rough sketch of your ad, we’ll be glad to do the rest. Advertising copy is not accepted over the telephone.

What M.A.D. needs from you:

  • Ad size, business name, billing address, and the issue(s) the ad should appear in.

  • Ad copy, preferably typed or e-mailed.

  • Digital images, shot at high resolution (a minimum 1600 x 1200 pixels) for the size needed in the ad. Images should be supplied at a minimum resolution of 200 dpi (dots per inch) for black and white and 300 dpi for color.

  • Prints and hard copy logo art may be supplied in lieu of digital images. These will be scanned and returned to you.

If you create your own ad:

  • Save your images at 200 dpi for grayscale or 300 dpi for color.

  • For line art, such as logos, resolution should be at least 600 dpi.

  • To ensure optimum clarity in printing, make sure photos are set to grayscale for black-and-white ads and CMYK for color ads (we do not use RGB for print ads).

  • Proofread your ad carefully. With few exceptions, we cannot make changes to or correct your PDFs.

  • We prefer that you send us the ad as a press-optimized PDF. Fonts and images must be embedded in the PDF. In lieu of a PDF, we will accept files in QuarkXPress 6.5 or lower, Adobe InDesign (PC or Mac), and Microsoft Publisher and convert them here to PDF. If the ad is done and sent in Quark XPress, Microsoft Publisher, or Microsoft Word, please send photo files separately. Compressed files (ZIP, SIT, and HQX) are acceptable. We will return disks only if requested.

  • Files that can’t easily be e-mailed can be sent via FTP.
  • FTP criteria:
    Host: maineantiquedigest.com
    User: ads@maineantiquedigest.com
    Password: mad-2013

PROOFS

Proofs are sent on request. If you require a proof for approval prior to publication, ad materials must be in our office one week before the Wednesday deadline.

INTERNET ADVERTISING

  • M.A.D.’s Internet advertising is a quick, inexpensive way to deliver your ad in color to a global audience.

  • Any ad running in the printed M.A.D. can run on the Web for $50 (includes up to 3 color pictures). If you don’t indicate which pictures should run, M.A.D. will choose three. Additional pictures can be included for $5 each (no discounts).

  • Dealer ads are posted to M.A.D.’s Web site the Sunday following print publication and stay up for one month. These ads include a single thumbnail image.
  • Show and auction ads are posted to M.A.D.’s Web site as soon as they are processed and stay on the Web for one month, or until the next issue is published. Show and auction ads can be renewed with no text or photo changes until the event ends for $25 a month. Changes or additions to the ad will incur the standard $50 Internet advertising fee.

  • Show and auction ads are linked to M.A.D.’s Internet calendar at no extra charge.
  • Auction Catalogs, in some cases, can be posted. Call for details.
  • Internet Ads Not Running in Print are $125 for the first month, $50 each additional month for the same ad with no changes. This includes 3 color pictures or graphics. For each additional picture, add $5.

  • To place a Link on the M.A.D. Web site to your Web site without a print or Internet ad costs $50 per month. Links have a single thumnail image on the Home page, the same as Dealer ads.

  • Banner Ads appear on the home page of our Web site. There are three different locations and sizes available and each spot will hold three to four rotating ads. The dimensions and monthly costs are as follows:
    Block ad: 4.375" wide x 3.681" high (315 x 265 pixels): $350 per month

    Half-Block ad: 4.375" wide x 1.736" high (315 x 125 pixels): $175 per month

    Banner ad:  7.153" wide x 1.458" high (515 x 105 pixels): $175 per month

    If you create your own banner ad to send us, it should be in jpeg, png, or gif format in RGB color mode. We can create a banner ad for you if you send images and text.

FOR MORE INFORMATION

Call toll free 1-877-237-6623 with your advertising questions or email ads@maineantiquedigest.com

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