Full page $890 Less 10% discount if paid within 10 days of invoice $801
Half page $485 Less 10% discount if paid within 10 days of invoice $436.50
Third page $325 Less 10% discount if paid within 10 days of invoice $292.50
Quarter page $265 Less 10% discount if paid within 10 days of invoice $238.50
Eighth page $140 Less 10% discount if paid within 10 days of invoice $126
NOTE: Ad sizes for 2021 are different from previous years. See below for a clickable link to a PDF with full details. Please call or e-mail with any questions.
Payment - Advertising invoices will be sent out on December 14, 2020.
When creating your ad:
• Digital images should be a minimum resolution of 300 dpi.
• Line art, such as logos, must be at least 600 dpi.
• Large black areas and backgrounds need to be “Rich Black” 40c, 40m, 30y, 100k.
• Black text needs to be 0c, 0m, 0y, 100k.
• Colored text must be at least 10 point and CMYK.
• PDFs must be exported as PDF/X-4. This is best for our print production.
Fonts and images must be embedded. In lieu of a PDF, we accept Adobe InDesign (PC or Mac) files.
• Please send PDFs sized exactly to M.A.D.’s size specifications.
• Proofread your ad carefully. With few exceptions, we cannot make changes to PDFs.
• If the ad is composed in Quark XPress, Microsoft Publisher, or Microsoft Word, please send copy and photo files separately.
• Files that can’t easily be e-mailed can be sent via WeTransfer, Dropbox, or FTP. Call or e-mail for details.
• Bleeds available only on full-page ads. Please call for details.
If M.A.D. produces your ad for you: Send us your text (Microsoft Word or in the body of an e-mail), images (photos or high-resolution [raw] digital images), and a rough sketch of the proposed layout. We will create the ad and send you a proof before publication. There is no additional charge for layout services.