The New Hampshire Antiques Dealers Association and Jasper52, an online auction site, are joining forces for an exclusive online auction of items consigned only by NHADA members. The sale will be held on January 22 and hosted on Jasper52’s website.
Clifford Wallach of Jasper52 said, “We’ll have from fine art to folk art. Whatever the NHADA dealers want to sell.” Wallach said the NHADA board’s enthusiasm has been great. “We’re treating this as a partnership.”
LiveAuctioneers, the parent company of Jasper52, will put its “whole weight behind it as far as promotion,” said Wallach. It will promote the sale in a header on the front page of the LiveAuctioneers website, send as many e-mails and alerts as possible, and run advertisements in trade magazines. LiveAuctioneers has three million members, according to Wallach.
“It’s something a little different,” said Wallach, who has sold over 300 pieces via Jasper52 over the past two years. “Ninety percent were to new clients,” he said.
For the special NHADA sale, Jasper52 will lower its normal 13% selling commission to 10% for NHADA members, for this event, and for all NHADA members at all times. Jasper52 will also donate 5% of the gross sales to NHADA. There’s no risk for the seller, and there are no fees unless the object sells: no listing fees, buy-in fees, photography fees, or reserve fees.
For more information, check the Jasper52 website (www.jasper52.com).
Originally published in the January 2019 issue of Maine Antique Digest. © 2019 Maine Antique Digest