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(The Art of Marketing)The Rise of the Retail Buyer
by David Vazdauskas
In their book The Experience Economy, Joseph Pine and James Gilmore argue that it is no longer sufficient for companies to compete on price and service alone. To succeed amid a growing number of buying environments, the authors say that sellers must provide a stimulating consumer experience. ... (Read More)
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(The Art of Marketing)A New Twist on the Buyer's Premium
by David Vazdauskas
I guess it all started the day I tried to make a hotel reservation. I needed a place to stay on the night before my aunt's 50th anniversary celebration as a nun. In addition to loving my aunt, of course, I knew they also could really put ... (Read More)
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(The Art of Marketing)For Sale: One Crystal Ball (As Is)
by David Vazdauskas
Alex Wiedenhoeft sits quietly in his laboratory in Madison, Wisconsin, peering into a stereomicroscope. Barbara Coulon sips a cappuccino in a Seattle coffee house, locked in conversation with a group of Generation X trendsetters. Roger Schrenk is one with his computer, uploading a staggering array of arm, ... (Read More)
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(The Art of Marketing)Why Americana Matters, Now
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(The Art of Marketing)Resolutions and Evolutions 2004
by David Vazdauskas
Most of us like to look forward. Why gaze in that foggy rear view mirror when the best still lies ahead? And what better time than the dawn of a new year to get the chin up, raise the glass, and resolve to walk boldly into the ... (Read More)
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(The Art of Marketing)Going...Going...Green!
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(The Art of Marketing)Coin Collecting: Beginning to Add Up?
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(The Art of Marketing)Your Community or Mine?
by David Vazdauskas
Going downtown? A couple generations ago, cities were the place to be—to live, to work, and maybe even to make your fortune. City neighborhoods and Main Streets were the social and commercial heart of America, back in the days when barbershops were chat rooms and Spam lurked ... (Read More)
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(The Art of Marketing)No Laughing Matter, but We Can Still Hope
by David Vazdauskas
A couple of weeks ago I woke up to a beautiful midsummer's morning. The birds whistled Puccini arias; the morning sun glistened off the dew-moistened John Deere lawn tractor; and a cool breeze carried a hint of lilac into the house. Or maybe it was my wife's ... (Read More)
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(The Art of Marketing)It's Your Thing---Or Is It?
by David Vazdauskas
What's the deal with all these things?
Today you just acquired this thing, and tomorrow you hope to sell it—perhaps in your shop or even at a show. You might also place an ad with a picture of this thing, the name of your gallery, and your ... (Read More)
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